• 220 N Park Avenue
    Winter Park, FL 32789
    Phone: 407-644-3829
    Monday - Saturday: 10AM - 5PM
    Sunday: Closed
  • Fun Facts

    The oldest college in Florida is Rollins College, just a few steps away from Park Avenue! Fred Rogers is a notable alumni, America’s favorite neighbor! Lovebirds Summer Phoenix and Casey Affleck call Winter Park their home! Other celebrities who have strolled Park Avenue: comedian Carrot Top, actress Arielle Kebbel and singer JC Chasez


    So Much More than a Jewelry Store . . .


    Simmons Jewelers is a full service, family owned and operated jewelry store. Our highly trained staff brings over 150 years of combined expertise to the jewelry business. Our name has been synonymous with quality for 60 years. Quality, customer service, and working within a price range are still our number one priority. Whether it is a $5 repair or a significant purchase, we look forward to being your jeweler. As an independent jeweler, we will extend our hours, by appointment only, to accommodate your schedule and assist you with your needs. We are here to serve you.




    Jewelry repairs are done with the utmost of care and precision. We only use the finest quality materials when working on your jewelry. Some repairs can be made while you wait. You will not find better service or quality anywhere. Our prices are extremely competitive and our watchmaker and jewelers are on the premises and have over 100 years of combined experience.


    • Prong Re-tipping
    • Prong Replacement
    • Watch repairs
    • Battery replacement
    • Clasp repairs/replacement
    • Earring repair
    • Engraving
    • Ring Sizing
    • Pearl Restringing
    • Gold/Diamond Testing
    • Bracelet Repairs
    • Stone Setting, Cutting, Replacement & Tightening
    • Shank work
    • Chain work
    • Custom design work
    • Rolex watch repairs/service
    • Authorized: Rolex, Breitling, Cartier, Tag and Seiko Watch Repair services


    * Many more types of repairs available We pride ourselves on having a solution for all your jewelry concerns


    Customize Your Jewelry!


    Do you have jewelry you no longer wear? Bring it to Simmons and let us change out your stones so your ruby ring is now a sapphire ring, or whatever gem you prefer. We can rhodium your jewelry and change your yellow gold to white gold. This is an inexpensive way to update your jewelry wardrobe.




    We will gladly accept your jewelry on consignment or offer you a cash on the spot price. Simply bring your item(s) in with an appraisal (and if you have a Rolex watch, please bring your box and papers if you have them). Based on the current market and the appraised value of your item(s) we will discuss the cash price and the consignment price for your item. Once an agreed upon price has been reached and the paperwork completed, we will either pay you on the spot, or display your item(s) in our cases. When your consigned item has been sold, we will pay you the agreed upon amount. Consignment offers you the security of your privacy….no strangers coming to your home to view your valuables. Let us sell your jewelry for you!




    We offer an exceptional layaway program with a flexible pay-off date and 0% financing. Just another advantage of working with a family owned business!




    Appraisals are done on premise by a certified GIA (Gemological Institute of America) Graduate Gemologist, who is also a Member National Association of Jewelry Appraiser, and Senior Member National Association of Jewelry Appraiser, with over 35 years experience. Our appraisals are accepted by insurance companies. Appraisals are done by appointment. Our appraiser will photograph and evaluate your item(s) and then prepare your appraisal. We will provide you with two copies of your appraisal and we will also keep one copy on file for safe keeping. If your schedule prevents you from setting an appointment, you can leave your item(s) here in our vault for the appraiser. Once the necessary photos and evaluations have been done, you can pick up your item(s) at your convenience. Our appraisals are priced per item, however we can offer a discount when multiple items are brought in at the same time. We offer appraisal services for jewelry, watches and collectibles.