The High class craftsmanship you deserve

Discover exceptional jewelry, luxury watches, and personalized service at Winter Park's most trusted family-owned jeweler. Three generations of craftsmanship and integrity.
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Neck Essential
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Earrings Essential
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Ring Essential
Experienced Since 1953

Our Location

Simmons Jewelry is thrilled to announce that we are back at our original location, where the late Robert Simmons, Sr. first established his beloved jewelry store—306 South Park Avenue, right next to Peterbrooke Chocolatier. This historic return marks a new chapter while honoring our rich legacy of exceptional craftsmanship and customer service. We continue to offer a stunning selection of engagement rings, wedding bands, watches, and unique jewelry pieces, along with special gifts for every occasion. Visit us to experience the timeless elegance and personalized service that have defined Simmons Jewelry for generations.

Services

Our work will exceed your expectations

From engagement rings to luxury watches, we offer comprehensive jewelry services with the expertise and care that comes from three generations of experience.

Estate Jewelry Buying

Our expert jewelers meticulously assemble each piece to ensure durability, comfort, and flawless design — combining traditional techniques with modern precision.

Polish

We restore and enhance the brilliance of your jewelry through professional polishing that revives its original sparkle and shine.

Stone & Settings

Whether you’re resetting a diamond or adding a new gemstone, our stone and setting services guarantee security, symmetry, and timeless elegance.

Insurance Appraisals

Our appraisal service provides expert evaluations to determine accurate replacement values for insurance coverage and protection against loss, theft, or damage.

Preowned Rolex & Antique Watches Buying

Bring your idea to life. Our designers work with you from concept to creation, crafting unique, one-of-a-kind jewelry tailored to your taste.

Watch Repair

Our professional watch repair service specializes in restoring and maintaining luxury timepieces from major brands such as Rolex, Omega, Tag Heuer, Breitling, and Cartier.

What Our Customers Say

Over 70 years of satisfied customers and counting. See why families trust Simmons Jewelers for their most precious moments.

 
Store Information

Visit Our Historic Location

We’re thrilled to be back at our original location where Robert Simmons Sr. first established his beloved jewelry store in 1953.

  • Address

    306 South Park Avenue
    Winter Park, FL 32789
    (Next to Peterbrooke Chocolatier)

  • Phone

    (407) 644-3829

  • Parking

    Street parking available on Park Avenue