About us

Simmons Jewelers, located on Park Avenue, in the heart of Winter Park, Florida, was founded in 1953 by Bob Simmons Sr. Mr. Simmons graduated from Southern Watchmaking School in 1949 and then apprenticed for four years in Birmingham, Alabama before moving to Florida to open Simmons Jewelers.

The Simmons tradition of providing exceptional products and service at a reasonable price is now being carried on by the second generation owner, Bob Simmons Jr.

Bob Sr. still comes to the store every day to work on the watches. As one of very few watchmakers in our country, and with more than 50 years experience, he is a master in his trade. His faithful followers can attest to his knowledge and skill! One of his specialties is working on Rolex watches, using genuine parts. Our customers feel safe leaving their Rolex watches with us knowing that the service is performed by Bob Sr. on the premises. Many items, like diamond bezels and dials, can be fitted within an hour, or while you wait.

As the owner, Bob Simmons Jr., along with his skilled staff, make customer satisfaction a highest priority. Bob Jr. can frequently be found at his bench repairing jewelry, setting diamonds, and creating custom jewelry, designed to the customer's specifications. Appraisals are also done on the premises by our Certified GIA Appraiser.

As a full-service jewelry store, Simmons Jewelers carries new jewelry and watches, as well as estate jewelry. Consignments are welcomed.

Simmons Jewelers are loyal to their customers, serving generations of families across the country. Simmons Jewelers has built their reputation on service, integrity, quality and trust. The longevity of the business speaks for itself.

Please contact us for exceptional personal service and advice.